How to Redesign Your Website without Damaging SEO

Search Engine Optimisation (SEO) is a process that helps a company greatly with a better sales conversion rate. In the process, usually, a third-party company undertakes the task. They write intriguing and informative contents on various ways applicable to the customers. For example, they write multiple content like DIY tips, Tip to..., How to ..., and so on. With targeted keywords and multiple white hat techniques, the Best SEO Company Melbourne like Livelong Digital will ensure better outcomes from a successful SEO campaign.

SEO helps a company in two ways: firstly, By getting direct sales, and secondly, by spreading the brand and product awareness. Either way, the marketing technique delivers phenomenal ROI for the company.

One of the most repeatedly asked questions is whether if there is a significant change or redesign of the website can negatively affect the SEO process or not.
When a website is tweaked, there are some factors changed. It is important to take a stock of these possible changes so that you know your site optimization remain on track to meet its objectives of lead generation or boosting site traffic. Here some tips are given by SEO Experts Melbourne to ensure that your website redesign does not hamper your existing SEO campaigns.

1. Get the List of All the Pages from the Old Website

In the first step, you have to download the URL structure of your website. It is essential because it is due to the redesign; there is a lot of change you make. It will also affect the URL structure. The old blogs and articles connected to the old website will no longer connect to the new one.

Some hosts do not mind chucking the old SEOs as they may have some reminiscence of the old website.

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7 Questions to Ask a New Digital Marketing Agency

Investing in the Digital Marketing aspect offers one of the best ROIs for any business. There are numerous benefits one can get at low costs. There are multiple sub-aspects of digital marketing which work differently and in cohesion for the best interest of the company.

The sub-aspects include Search Engine Optimisation (SEO), Paid ad campaigns, Social Media Marketing and so on. These various options are optimum in increasing the company's immediate sales conversion and thus the revenue and also the product awareness and brand value in the long run.

Finding the right Digital Marketing partner involves making some necessary preliminary checks. A good Brisbane digital marketing company like Livelong Digital, therefore, gives you better results and make your business a more known alternative to that of your competitors.

Here are seven questions to ask for choosing the best Digital Marketing Services in Melbourne.

1. What All Services Do You Provide?

As stated above, given the multiplicity of Digital Marketing, there are various ways to optimise your business digitally.

The number of options may seem like a significant investment and too much to give your focus on; however, a right Digital Marketing Company in Melbourne area can help you with the best results and all the aspects of Digital Marketing as a one-point solution.

The most significant advantage of this is that they undertake all the aspects maintaining the synchrony and harmony between processes to make sure that you get the best results from their inter-relation and timely outputs.

2. What All Strategies Do You Employ For A Better Result?

Although the Digital Marketing process is an intricate yet streamlined one, there are various strategies different Digital Marketing companies employ. The result is that the one does the most meticulous research and uses a sound business strategy is the one that can help you move up the competitive ladder.

You can ask for the clientèle and the statistics of results that will show you the data on papers. Also, it is a worthwhile thing to check whether they have worked for a business like yours or not.

3. What Strategies Have You Employed For Your Firm?

Digital Marketing is a promising industry; for this reason, there is a considerable hike in the number of providers recently. Nevertheless, not all the newbies in the market are well-versed with the ecosystem of the market.

One of the ways of gauging their competence is by asking them about the strategies they have employed in making their firm a choice option. A good company like Livelong Digital will provide a clear plan of action to meet your specific goals.

Depending on their answer, you can see for yourself as to how they can help you with your business.

4. How Much Is The Cost?

Asking the cost is a good question you ask from a digital marketing company for a long term partnership. An improperly optimised SEO, for example, may not give you good results even in the long run.

The root cause may be due to the inept or non-pragmatic approach of keyword analysis or research. The result of the failure will be the disproportionately low return on investment.

In the Paid Search aspect of digital marketing, some Digital Marketing firms, on the other hand, have an expensive fee per click. You will have to pay for every visit you get on your website; however, you may not get a sound conversion rate.

5. When Can I Expect To See The Results?

Due to the emergence of numerous Digital Marketing agencies in Melbourne, there is fierce competition amongst them. Some of these companies also offer promises like the best ROI in a relatively short period.

Some marketing efforts are far-fetched; therefore, give results in the long run. However, the results are stable and progressive. In the inbound methodology, you can expect to see positive results in six to eight months.
And in a year or two, you can expect to see an even better output with stable progress.

6. Do You Outsource Your Work?

It is essential to get transparency in everything, including whether they outsource their work or not. Most Digital Marketing agencies do outsource many of their tasks to third-parties. It may help them distribute their reduce their workload and backlog. However, there may arise some other problems due to lack of co-ordination.

However, even with the outsourcing of business, with good quality check, the work efficiency is not compromised.

7. What All Metrics Do You Include In Your Standard Report?

CTR, CPC, conversion rates of keywords, ad positions, and landing pages and so on are some reports that the agency should deliver with clarity. With better clarity, you can understand better the performance of your paid search campaigns.

To Conclude

These were seven questions to ask for choosing the best Digital Marketing Services in Melbourne to judge the capability of the company.

Big Business SEO: Is There Any Benefit?

Digital Marketing processes are some of the best forms of investment with the best ROI. For this reason, investment in Digital Marketing is one of the most opted methods.

In Digital Marketing, the Search Engine Optimization near me, in particular, gives unparalleled business output, brand and product awareness and better visitor to customer conversion rate. Some of the best Perth SEO services will help you with even better production.

The SEO process helps a company in the following ways.

1. Most Searches Are Organic Searches

Investing in the SEO process is one the best ways to rest assured that you get good returns. Out of the search results shown up on the search engine like Google and Bing, the organic search is the most preferred one.

Besides, most customers do not remember companies websites, as many sites are not short enough for someone to memorise it. Moreover, most people prefer a more straightforward way of going that is typing the company's name and services like products, customer service etc.

As a finding, 70% clicks in Google are for organic search results. Also, 75% of the time, people prefer Google to other Search Engines.

Looking at the astounding number, finding a 'Search Engine Optimisation near me' is the best way to start the digital marketing process.

2. The SEO Process Builds the Company's Credence

The Best SEO Company in Brisbane Australia can help you by making beautiful and informative SEO that will attract potential customers in good number.

Besides, with the astounding nature of the article and the compelling information, the intrigued readers will be compelled to find more information.

Besides, the process of SEO is so intricate and multifaceted that it helps in building quality backlink profiles, machine-learning signals, positive user behaviour and optimised on-page and off-sight content and element.

All these factors work in coherence with each other and give you good result in the long run and increase the brand value manifold. With sating information and intelligent rhetorics, good SEO will seamlessly deliver better brand credibility.

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SEO Melbourne – Bring Your Idea to Life

Most individuals start their business with a proper plan, they research on the market, they understand customer service, gain knowledge on online selling, and sometimes they revolutionize products to meet the market’s goal. They do every possible thing to understand the concept before actually diving into the startup sector; which, by far, is the best and safest way to bring the idea to life.

But not every entrepreneur realizes that online business doesn’t just end with making an excellent website. To be honest, the website is just a platform; they completely forget that SEO (Search Engine Optimization) is an integral part of building a successful startup from the ground up. SEO strategy from a reliable an agency like Livelong Digital is a powerful tool for any online startups; on the top, you don’t have to kill your budget because it is pocket friendly too!

In this article, we will try our best to convince you to optimize your website with proper SEO techniques. It’s okay, if you do not have the proper expertise, you can always find an expert way out by hiring the Digital Marketing Services in Brisbane. Without further ado, let us take you on the journey.

Why Does Your Startup Need an SEO Integrated Website?

For many startups, the initial period is challenging; they might not find proper resources and tools that are required to take their business to the next level. Many also suffer financially, and some find it hard to reach potential customers. Well, we agree, the whole process from startup to being a successful business is slow, but keeping a pace is important. That is where SEO will come in handy.

The main focus of SEO is to tackle the invisibility of your website on search engines. It is important to understand that adding content to the website won’t increase the site’s value but adding quality content that is relevant and includes SEO tactics will make the difference. You can generate healthy leads by adding important action buttons wherever needed. One of the most important steps when starting with SEO services is to align it with your broader goals.

How Can Your Startup Grow With SEO Integrated Website?

Refer these pointers to know the benefits of having an SEO optimized website.

1. SEO Does Not Require A Lot Of Money:

SEO does not require a hefty investment, plus it comes along with many tools that are necessary to use it, like Google Analytics and Google Search Console. With Google Analytics, you can see what the generated traffic is doing on your website. Google Search Console shows the owners the exact details of what the visitors searched and how they landed on to the page. Even broken pages and links that can cause potential damage to SEO can get tracked using these add-ons.

2. It Helps You Make Informed Decisions:

The same data that helps you to understand customer’s behavior using the add-ons will also guide you to make critical startup actions. You can use this information to strategize the decision that will lead to successful product or service launches and growth stages. Once you figure out the consumer, you can diversify the ways to convert them.

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How to Keep Your Target Audience Engaged In 2020

The market will frequently fluctuate, and the competition will never end. As a business owner, it is up to you or your marketing team to keep the business stable. When it comes to keeping the business on the profit gaining route, you need to maintain three aspects, first is the revenue generation, second is enhance customer experience, and third is to provide proper customer satisfaction.

All these three aspects work in a loop; if either one of them gets affected, it can cause severe damage to any business. But the starting point is always the customer, the more you keep them happy the chances of gaining skyrocketing profit becomes higher. However, a business is not always on the peak because there may be a lack of new products, services or offers and deals which may cost business with the loss of customers.

The best way to avoid losing your customers to your competition is by keeping them engaged, so they do not forget the existence of your brand.

So, in this article, we will look at possible ways of keeping the target audience engaged in 2020 with the assistance of a capable SEO company like Livelong Digital. This way, you don’t break the loop of success.

1. Start With Developing An Emotional Connection:

The best way to build an emotional connection with the customers is by proving them that they are dealing with actual humans rather than a faceless corporation or organization. You can introduce yourself through emails, direct messages; also, make sure the team members have their images instead of the brand logo on social media and forums. If possible, include bios on the blogs so the readers can begin to build a relationship.

2. Build Community Forums:

The main advantage of online communities and forums is that you can engage with the customers directly. By answering their question, having discussions that are relevant to your industry and sharing information that they care about or are looking for will build trust and credibility. Many popular social media sites can give you the ability to create communities, and since most of your customers already use them, you will find it easy to connect with them.

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A Beginner’s Understanding of SEO for Your Service Business

If you own an online business or if you have a little knowledge of online marketing, then the chances are that you might have come across the famous Internet word SEO a.k.a. Search Engine Optimization. Well, it isn’t just a word for digital marketers; it is an important context for them. So, we hope by the time you reach the end of this blog, you’ll have a strong understanding of what Search Engine Optimization (SEO) is.

What is SEO?

SEO is the process of optimizing a website to gain organic or unpaid traffic from the search engine’s result page. The quantity and quality of the website’s traffic also increase the visibility of a website or a web page to users of the web search engine, ultimately increasing the website’s rank.

The idea of SEO is not just about making your website relevant to the search engine’s interest but also to target audience. Once your website is indexed and is ranking on the first page with properly stuffed keywords, you’ll see that SEO expertise from a reliable agency like Livelong Digital is an amazing proposition to consider.

How Exactly Can SEO Help You To Grow Your Service Business?

By creating and publishing relevant content regularly, that focuses on topics related to your business will help you to reach out to your target audience via search engines. Plus, if your content is worth, then Google or any other search engine will not hesitate to rank you higher.

The work doesn’t end there; you need to stay a step ahead of the traffic. So once the people start visiting your website, you need to find out ways to engage them. Make sure that the contents you add works in association with your business goals, it will help you to gain the visitor’s trust. In simple terms, SEO is not about just directing traffic on your site; it is also about making them take the right actions.

Let’s understand the benefits of SEO to your business in-depth

1. SEO Boosts Inbound Traffic:

If you are a business owner, your aim should not only be to reach out to your target audience but also do it cost-effectively. SEO is the best option when it comes to attracting quality inbound traffic, and inbound traffic tends to grow. In short, you attract qualified leads without being harsh to your wallet.

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Top 10 Digital Marketing Trends In 2020

As the advancement of technology is increasing day by day, creating a consistent presence in the sector of digital marketing has become indispensable nowadays. And, the only way to do this is by getting aware of the most popular digital marketing trends which are in the highest demand in the present time of 2020. So, given below are the top 10 digital marketing trends, which will not only help you stay ahead of the curve but, at the same time will also allow you to create more relevant products and services according to your customers’ changing needs.

1. Stress More on Generation Z

Businesses are currently depending more and more on the tool of Generation Z. According to a recent survey report, it has been inferred that Generation Z will create at least 40% of customers for any business, whether small, medium, or large. Hopefully, this marketing trend will benefit the millennial generation like anything when it comes to joining a company, regardless of its size.

2. Opt For Vlogging

Most of the companies are depending more and on the concept of video blogging, in short vlogging. Vlogs provide you more personalized and to the point reviews from your customers. This marketing strategy is more prevalent in the current era of 2020 as compared to short-films and explainer videos.

3. Create Relevant Featured Snippets

Your business is entirely oriented to your customers, and you can’t afford to ignore that. Hence, try to post relevant featured snippets on the first page of your website to increase its number of clicks a lot more than before. Also, try to include systematic and informative content into it to get the best results.

4. Personalize Your Mode of Advertising

Just the way chatbots and AI-based technologies aid in leveraging more of customers for your company, but it should not always be the case. On the other end, other software programs like Smarty Ads and that of Abode Marketing Cloud can also help you to streamline your company’s services for your customers to a reasonable extent.

5. Optimize Social Media Channels

Apart from using advantageous software programs, it’s also essential to create an optimal presence on different types of social media platforms. Amongst the various Digital Marketing Services Melbourne, it’s best to opt for social media optimization. Platforms like Twitter and Facebook can be feasible options if you want to leverage more customers for your company.

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