Monday, 29 June 2020

How to Redesign Your Website without Damaging SEO

Search Engine Optimisation (SEO) is a process that helps a company greatly with a better sales conversion rate. In the process, usually, a third-party company undertakes the task. They write intriguing and informative contents on various ways applicable to the customers. For example, they write multiple content like DIY tips, Tip to..., How to ..., and so on. With targeted keywords and multiple white hat techniques, the Best SEO Company Melbourne like Livelong Digital will ensure better outcomes from a successful SEO campaign.
SEO helps a company in two ways: firstly, By getting direct sales, and secondly, by spreading the brand and product awareness. Either way, the marketing technique delivers phenomenal ROI for the company.
One of the most repeatedly asked questions is whether if there is a significant change or redesign of the website can negatively affect the SEO process or not.
When a website is tweaked, there are some factors changed. It is important to take a stock of these possible changes so that you know your site optimization remain on track to meet its objectives of lead generation or boosting site traffic. Here some tips are given by SEO Experts Melbourne to ensure that your website redesign does not hamper your existing SEO campaigns.

1. Get the List of All the Pages from the Old Website

In the first step, you have to download the URL structure of your website. It is essential because it is due to the redesign; there is a lot of change you make. It will also affect the URL structure. The old blogs and articles connected to the old website will no longer connect to the new one.
Some hosts do not mind chucking the old SEOs as they may have some reminiscence of the old website.

Wednesday, 24 June 2020

7 Questions to Ask a New Digital Marketing Agency


Investing in the Digital Marketing aspect offers one of the best ROIs for any business. There are numerous benefits one can get at low costs. There are multiple sub-aspects of digital marketing which work differently and in cohesion for the best interest of the company.
The sub-aspects include Search Engine Optimisation (SEO), Paid ad campaigns, Social Media Marketing and so on. These various options are optimum in increasing the company's immediate sales conversion and thus the revenue and also the product awareness and brand value in the long run.
Finding the right Digital Marketing partner involves making some necessary preliminary checks. A good Brisbane digital marketing company like Livelong Digital, therefore, gives you better results and make your business a more known alternative to that of your competitors.
Here are seven questions to ask for choosing the best Digital Marketing Services in Melbourne.

1. What All Services Do You Provide?

As stated above, given the multiplicity of Digital Marketing, there are various ways to optimise your business digitally.
The number of options may seem like a significant investment and too much to give your focus on; however, a right Digital Marketing Company in Melbourne area can help you with the best results and all the aspects of Digital Marketing as a one-point solution.
The most significant advantage of this is that they undertake all the aspects maintaining the synchrony and harmony between processes to make sure that you get the best results from their inter-relation and timely outputs.

2. What All Strategies Do You Employ For A Better Result?

Although the Digital Marketing process is an intricate yet streamlined one, there are various strategies different Digital Marketing companies employ. The result is that the one does the most meticulous research and uses a sound business strategy is the one that can help you move up the competitive ladder.
You can ask for the clientèle and the statistics of results that will show you the data on papers. Also, it is a worthwhile thing to check whether they have worked for a business like yours or not.

3. What Strategies Have You Employed For Your Firm?

Digital Marketing is a promising industry; for this reason, there is a considerable hike in the number of providers recently. Nevertheless, not all the newbies in the market are well-versed with the ecosystem of the market.
One of the ways of gauging their competence is by asking them about the strategies they have employed in making their firm a choice option. A good company like Livelong Digital will provide a clear plan of action to meet your specific goals.
Depending on their answer, you can see for yourself as to how they can help you with your business.

4. How Much Is The Cost?

Asking the cost is a good question you ask from a digital marketing company for a long term partnership. An improperly optimised SEO, for example, may not give you good results even in the long run.
The root cause may be due to the inept or non-pragmatic approach of keyword analysis or research. The result of the failure will be the disproportionately low return on investment.
In the Paid Search aspect of digital marketing, some Digital Marketing firms, on the other hand, have an expensive fee per click. You will have to pay for every visit you get on your website; however, you may not get a sound conversion rate.

5. When Can I Expect To See The Results?

Due to the emergence of numerous Digital Marketing agencies in Melbourne, there is fierce competition amongst them. Some of these companies also offer promises like the best ROI in a relatively short period.
Some marketing efforts are far-fetched; therefore, give results in the long run. However, the results are stable and progressive. In the inbound methodology, you can expect to see positive results in six to eight months.
And in a year or two, you can expect to see an even better output with stable progress.

6. Do You Outsource Your Work?

It is essential to get transparency in everything, including whether they outsource their work or not. Most Digital Marketing agencies do outsource many of their tasks to third-parties. It may help them distribute their reduce their workload and backlog. However, there may arise some other problems due to lack of co-ordination.
However, even with the outsourcing of business, with good quality check, the work efficiency is not compromised.

7. What All Metrics Do You Include In Your Standard Report?

CTR, CPC, conversion rates of keywords, ad positions, and landing pages and so on are some reports that the agency should deliver with clarity. With better clarity, you can understand better the performance of your paid search campaigns.

To Conclude

These were seven questions to ask for choosing the best Digital Marketing Services in Melbourne to judge the capability of the company.

Sunday, 14 June 2020

Big Business SEO: Is There Any Benefit?

Digital Marketing processes are some of the best forms of investment with the best ROI. For this reason, investment in Digital Marketing is one of the most opted methods.
In Digital Marketing, the Search Engine Optimization near me, in particular, gives unparalleled business output, brand and product awareness and better visitor to customer conversion rate. Some of the best Perth SEO services will help you with even better production.

The SEO process helps a company in the following ways.

1. Most Searches Are Organic Searches

Investing in the SEO process is one the best ways to rest assured that you get good returns. Out of the search results shown up on the search engine like Google and Bing, the organic search is the most preferred one.
Besides, most customers do not remember companies websites, as many sites are not short enough for someone to memorise it. Moreover, most people prefer a more straightforward way of going that is typing the company's name and services like products, customer service etc.
As a finding, 70% clicks in Google are for organic search results. Also, 75% of the time, people prefer Google to other Search Engines.
Looking at the astounding number, finding a 'Search Engine Optimisation near me' is the best way to start the digital marketing process.

2. The SEO Process Builds the Company's Credence

The Best SEO Company in Brisbane Australia can help you by making beautiful and informative SEO that will attract potential customers in good number.
Besides, with the astounding nature of the article and the compelling information, the intrigued readers will be compelled to find more information.
Besides, the process of SEO is so intricate and multifaceted that it helps in building quality backlink profiles, machine-learning signals, positive user behaviour and optimised on-page and off-sight content and element.
All these factors work in coherence with each other and give you good result in the long run and increase the brand value manifold. With sating information and intelligent rhetorics, good SEO will seamlessly deliver better brand credibility.