Get These Amazing Features For A Perfect SEO Optimised Homepage

In Melbourne, SEO impact has elevated with the increase in technology, almost every business has a website so that their users or customers can reach out to them easily. However, many businesses make the mistake of neglecting the usability of their website. This means that they do not pay attention to the functionality of the website or the user experience. For the success of any website, usability and seamless website browsing experience are very important. This can attract more and more customers which can thereby boost the sales and revenue of your website.

1. Mobile-friendly website

Due to the fact that a lot of people are using mobile phones to access the internet, it has become very necessary to create a website which responds efficiently on a mobile device as well.

If your website cannot be accessed on a mobile device or if the quality of the website gets degraded on mobile devices, it is best to create a mobile version of your website with the help of your website designer.

2.Using a meaningful and accurate title tag

The homepage of your website is the first thing that a user will come across. This is why it is very important for you to make sure that the home page has no errors. The title of your homepage gives you a character approximately 55 characters so you need to utilise it effectively to make sure that it serves as a compelling identity for your business.

3.Provide an accurate and compelling description

Along with the title tag, there should be a very accurate and interesting meta description. Here you will have more room, you will be able to describe your brand or services within 150-160 characters. You should be able to describe the services that you will offer to your customers. This is your chance to convince the user to click on your website and have a look at it.

4.Offer navigation to show off your internal pages

Google surely favours sites with clarity, and which have internal linking and navigation. This makes it very easy for the users to find out exactly what they are looking for. Mark it as a thumb rule, no page of your website should be more than three clicks away from another page. This means that your homepage must serve as a hub for the rest of the pages.

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Things About SEO That Entrepreneurs Need to Know

This blog is about just a few of the many things about SEO that Entrepreneurs have to know

Remember the time when many entrepreneurs weren’t too keen on creating a website for their business? Those days are long gone, as entrepreneurs are now fully aware of how much their business can benefit from setting up a presence online.

Of course, entrepreneurs need to know that it takes more than having a website to achieve their business goals. With billions of websites in the world, it’s going to take some work for people to notice the existence of your site, and much of that work is in the field of search engine optimisation or SEO.

You’re on the right track if you’re an entrepreneur taking in SEO tips and using them to help your business succeed. If you’re new to the optimisation game, here are some things about SEO that you need to know.

What is SEO all about?

Search engine optimisation is all about improving a website’s rank in search engine results pages (SERPs) using a wide variety of techniques.

A high ranking in the SERPs of Google and other search engines makes a website more visible to its users, which increases the likelihood that they will click on the link that leads to it. Being at the top of the SERPs also typically leads to increased organic traffic that will give a webmaster’s efforts to generate leads and conversions a boost.

On-page SEO

Creating meta-descriptions and meta tags, formatting headings, and publishing high-quality content are some of the techniques that fall under on-page SEO. All of these tactics are employed within your website to help your website achieve higher rankings.

Off-page SEO

If on-page SEO is all about the techniques you implement within your website to improve rankings, off-page SEO refers to the things you need to do outside of your site to make it rank higher and more visible in search engines. Off-page SEO techniques include guest blogging, social media posts, claiming or adding listings on business directories, and link building, where you get other websites to link back to your business website.

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How Real Estate Agents Can Take Advantage Of Digital Marketing To Get Clients

Thanks to digital technology, real estate agents can leverage the use of digital marketing methods to increase sales, build a bigger client base and improve business growth.

Research points to the strong growth of the Australian residential property market due to industry players initiating convenient digital marketing drives to attract real estate buyers.

According to a market survey conducted by global research giant, IBISWorld, the convenience of an online Australian property market has contributed to property price increases and an estimated five-year growth projected at$957.5 million. Here are 3 easy-to-implement digital marketing techniques available to reals estate agents:

Implement successful social media strategies

Real estate agents can use social media platforms to great effect in increasing their real estate business. In order to achieve this you have to implement success-building strategies like the following:

• Separating your business brand account from your personal one when using the same platform.

• Handle all communication and interaction on social media with the same level of professionalism you would give to a face-to-face situation.

• Make use of automation software available to manage social media accounts.

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