Thanks to digital technology, real estate agents can leverage the use of digital marketing methods to increase sales, build a bigger client base and improve business growth.
Research points to the strong growth of the Australian residential property market due to industry players initiating convenient digital marketing drives to attract real estate buyers.
According to a market survey conducted by global research giant, IBISWorld, the convenience of an online Australian property market has contributed to property price increases and an estimated five-year growth projected at$957.5 million. Here are 3 easy-to-implement digital marketing techniques available to reals estate agents:
Implement successful social media strategies
Real estate agents can use social media platforms to great effect in increasing their real estate business. In order to achieve this you have to implement success-building strategies like the following:
• Separating your business brand account from your personal one when using the same platform.
• Handle all communication and interaction on social media with the same level of professionalism you would give to a face-to-face situation.
• Make use of automation software available to manage social media accounts.
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