How to Redesign Your Website without Damaging SEO

Search Engine Optimisation (SEO) is a process that helps a company greatly with a better sales conversion rate. In the process, usually, a third-party company undertakes the task. They write intriguing and informative contents on various ways applicable to the customers. For example, they write multiple content like DIY tips, Tip to..., How to ..., and so on. With targeted keywords and multiple white hat techniques, the Best SEO Company Melbourne like Livelong Digital will ensure better outcomes from a successful SEO campaign.

SEO helps a company in two ways: firstly, By getting direct sales, and secondly, by spreading the brand and product awareness. Either way, the marketing technique delivers phenomenal ROI for the company.

One of the most repeatedly asked questions is whether if there is a significant change or redesign of the website can negatively affect the SEO process or not.
When a website is tweaked, there are some factors changed. It is important to take a stock of these possible changes so that you know your site optimization remain on track to meet its objectives of lead generation or boosting site traffic. Here some tips are given by SEO Experts Melbourne to ensure that your website redesign does not hamper your existing SEO campaigns.

1. Get the List of All the Pages from the Old Website

In the first step, you have to download the URL structure of your website. It is essential because it is due to the redesign; there is a lot of change you make. It will also affect the URL structure. The old blogs and articles connected to the old website will no longer connect to the new one.

Some hosts do not mind chucking the old SEOs as they may have some reminiscence of the old website.

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7 Questions to Ask a New Digital Marketing Agency

Investing in the Digital Marketing aspect offers one of the best ROIs for any business. There are numerous benefits one can get at low costs. There are multiple sub-aspects of digital marketing which work differently and in cohesion for the best interest of the company.

The sub-aspects include Search Engine Optimisation (SEO), Paid ad campaigns, Social Media Marketing and so on. These various options are optimum in increasing the company's immediate sales conversion and thus the revenue and also the product awareness and brand value in the long run.

Finding the right Digital Marketing partner involves making some necessary preliminary checks. A good Brisbane digital marketing company like Livelong Digital, therefore, gives you better results and make your business a more known alternative to that of your competitors.

Here are seven questions to ask for choosing the best Digital Marketing Services in Melbourne.

1. What All Services Do You Provide?

As stated above, given the multiplicity of Digital Marketing, there are various ways to optimise your business digitally.

The number of options may seem like a significant investment and too much to give your focus on; however, a right Digital Marketing Company in Melbourne area can help you with the best results and all the aspects of Digital Marketing as a one-point solution.

The most significant advantage of this is that they undertake all the aspects maintaining the synchrony and harmony between processes to make sure that you get the best results from their inter-relation and timely outputs.

2. What All Strategies Do You Employ For A Better Result?

Although the Digital Marketing process is an intricate yet streamlined one, there are various strategies different Digital Marketing companies employ. The result is that the one does the most meticulous research and uses a sound business strategy is the one that can help you move up the competitive ladder.

You can ask for the clientèle and the statistics of results that will show you the data on papers. Also, it is a worthwhile thing to check whether they have worked for a business like yours or not.

3. What Strategies Have You Employed For Your Firm?

Digital Marketing is a promising industry; for this reason, there is a considerable hike in the number of providers recently. Nevertheless, not all the newbies in the market are well-versed with the ecosystem of the market.

One of the ways of gauging their competence is by asking them about the strategies they have employed in making their firm a choice option. A good company like Livelong Digital will provide a clear plan of action to meet your specific goals.

Depending on their answer, you can see for yourself as to how they can help you with your business.

4. How Much Is The Cost?

Asking the cost is a good question you ask from a digital marketing company for a long term partnership. An improperly optimised SEO, for example, may not give you good results even in the long run.

The root cause may be due to the inept or non-pragmatic approach of keyword analysis or research. The result of the failure will be the disproportionately low return on investment.

In the Paid Search aspect of digital marketing, some Digital Marketing firms, on the other hand, have an expensive fee per click. You will have to pay for every visit you get on your website; however, you may not get a sound conversion rate.

5. When Can I Expect To See The Results?

Due to the emergence of numerous Digital Marketing agencies in Melbourne, there is fierce competition amongst them. Some of these companies also offer promises like the best ROI in a relatively short period.

Some marketing efforts are far-fetched; therefore, give results in the long run. However, the results are stable and progressive. In the inbound methodology, you can expect to see positive results in six to eight months.
And in a year or two, you can expect to see an even better output with stable progress.

6. Do You Outsource Your Work?

It is essential to get transparency in everything, including whether they outsource their work or not. Most Digital Marketing agencies do outsource many of their tasks to third-parties. It may help them distribute their reduce their workload and backlog. However, there may arise some other problems due to lack of co-ordination.

However, even with the outsourcing of business, with good quality check, the work efficiency is not compromised.

7. What All Metrics Do You Include In Your Standard Report?

CTR, CPC, conversion rates of keywords, ad positions, and landing pages and so on are some reports that the agency should deliver with clarity. With better clarity, you can understand better the performance of your paid search campaigns.

To Conclude

These were seven questions to ask for choosing the best Digital Marketing Services in Melbourne to judge the capability of the company.

Big Business SEO: Is There Any Benefit?

Digital Marketing processes are some of the best forms of investment with the best ROI. For this reason, investment in Digital Marketing is one of the most opted methods.

In Digital Marketing, the Search Engine Optimization near me, in particular, gives unparalleled business output, brand and product awareness and better visitor to customer conversion rate. Some of the best Perth SEO services will help you with even better production.

The SEO process helps a company in the following ways.

1. Most Searches Are Organic Searches

Investing in the SEO process is one the best ways to rest assured that you get good returns. Out of the search results shown up on the search engine like Google and Bing, the organic search is the most preferred one.

Besides, most customers do not remember companies websites, as many sites are not short enough for someone to memorise it. Moreover, most people prefer a more straightforward way of going that is typing the company's name and services like products, customer service etc.

As a finding, 70% clicks in Google are for organic search results. Also, 75% of the time, people prefer Google to other Search Engines.

Looking at the astounding number, finding a 'Search Engine Optimisation near me' is the best way to start the digital marketing process.

2. The SEO Process Builds the Company's Credence

The Best SEO Company in Brisbane Australia can help you by making beautiful and informative SEO that will attract potential customers in good number.

Besides, with the astounding nature of the article and the compelling information, the intrigued readers will be compelled to find more information.

Besides, the process of SEO is so intricate and multifaceted that it helps in building quality backlink profiles, machine-learning signals, positive user behaviour and optimised on-page and off-sight content and element.

All these factors work in coherence with each other and give you good result in the long run and increase the brand value manifold. With sating information and intelligent rhetorics, good SEO will seamlessly deliver better brand credibility.

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SEO Melbourne – Bring Your Idea to Life

Most individuals start their business with a proper plan, they research on the market, they understand customer service, gain knowledge on online selling, and sometimes they revolutionize products to meet the market’s goal. They do every possible thing to understand the concept before actually diving into the startup sector; which, by far, is the best and safest way to bring the idea to life.

But not every entrepreneur realizes that online business doesn’t just end with making an excellent website. To be honest, the website is just a platform; they completely forget that SEO (Search Engine Optimization) is an integral part of building a successful startup from the ground up. SEO strategy from a reliable an agency like Livelong Digital is a powerful tool for any online startups; on the top, you don’t have to kill your budget because it is pocket friendly too!

In this article, we will try our best to convince you to optimize your website with proper SEO techniques. It’s okay, if you do not have the proper expertise, you can always find an expert way out by hiring the Digital Marketing Services in Brisbane. Without further ado, let us take you on the journey.

Why Does Your Startup Need an SEO Integrated Website?

For many startups, the initial period is challenging; they might not find proper resources and tools that are required to take their business to the next level. Many also suffer financially, and some find it hard to reach potential customers. Well, we agree, the whole process from startup to being a successful business is slow, but keeping a pace is important. That is where SEO will come in handy.

The main focus of SEO is to tackle the invisibility of your website on search engines. It is important to understand that adding content to the website won’t increase the site’s value but adding quality content that is relevant and includes SEO tactics will make the difference. You can generate healthy leads by adding important action buttons wherever needed. One of the most important steps when starting with SEO services is to align it with your broader goals.

How Can Your Startup Grow With SEO Integrated Website?

Refer these pointers to know the benefits of having an SEO optimized website.

1. SEO Does Not Require A Lot Of Money:

SEO does not require a hefty investment, plus it comes along with many tools that are necessary to use it, like Google Analytics and Google Search Console. With Google Analytics, you can see what the generated traffic is doing on your website. Google Search Console shows the owners the exact details of what the visitors searched and how they landed on to the page. Even broken pages and links that can cause potential damage to SEO can get tracked using these add-ons.

2. It Helps You Make Informed Decisions:

The same data that helps you to understand customer’s behavior using the add-ons will also guide you to make critical startup actions. You can use this information to strategize the decision that will lead to successful product or service launches and growth stages. Once you figure out the consumer, you can diversify the ways to convert them.

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How to Keep Your Target Audience Engaged In 2020

The market will frequently fluctuate, and the competition will never end. As a business owner, it is up to you or your marketing team to keep the business stable. When it comes to keeping the business on the profit gaining route, you need to maintain three aspects, first is the revenue generation, second is enhance customer experience, and third is to provide proper customer satisfaction.

All these three aspects work in a loop; if either one of them gets affected, it can cause severe damage to any business. But the starting point is always the customer, the more you keep them happy the chances of gaining skyrocketing profit becomes higher. However, a business is not always on the peak because there may be a lack of new products, services or offers and deals which may cost business with the loss of customers.

The best way to avoid losing your customers to your competition is by keeping them engaged, so they do not forget the existence of your brand.

So, in this article, we will look at possible ways of keeping the target audience engaged in 2020 with the assistance of a capable SEO company like Livelong Digital. This way, you don’t break the loop of success.

1. Start With Developing An Emotional Connection:

The best way to build an emotional connection with the customers is by proving them that they are dealing with actual humans rather than a faceless corporation or organization. You can introduce yourself through emails, direct messages; also, make sure the team members have their images instead of the brand logo on social media and forums. If possible, include bios on the blogs so the readers can begin to build a relationship.

2. Build Community Forums:

The main advantage of online communities and forums is that you can engage with the customers directly. By answering their question, having discussions that are relevant to your industry and sharing information that they care about or are looking for will build trust and credibility. Many popular social media sites can give you the ability to create communities, and since most of your customers already use them, you will find it easy to connect with them.

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A Beginner’s Understanding of SEO for Your Service Business

If you own an online business or if you have a little knowledge of online marketing, then the chances are that you might have come across the famous Internet word SEO a.k.a. Search Engine Optimization. Well, it isn’t just a word for digital marketers; it is an important context for them. So, we hope by the time you reach the end of this blog, you’ll have a strong understanding of what Search Engine Optimization (SEO) is.

What is SEO?

SEO is the process of optimizing a website to gain organic or unpaid traffic from the search engine’s result page. The quantity and quality of the website’s traffic also increase the visibility of a website or a web page to users of the web search engine, ultimately increasing the website’s rank.

The idea of SEO is not just about making your website relevant to the search engine’s interest but also to target audience. Once your website is indexed and is ranking on the first page with properly stuffed keywords, you’ll see that SEO expertise from a reliable agency like Livelong Digital is an amazing proposition to consider.

How Exactly Can SEO Help You To Grow Your Service Business?

By creating and publishing relevant content regularly, that focuses on topics related to your business will help you to reach out to your target audience via search engines. Plus, if your content is worth, then Google or any other search engine will not hesitate to rank you higher.

The work doesn’t end there; you need to stay a step ahead of the traffic. So once the people start visiting your website, you need to find out ways to engage them. Make sure that the contents you add works in association with your business goals, it will help you to gain the visitor’s trust. In simple terms, SEO is not about just directing traffic on your site; it is also about making them take the right actions.

Let’s understand the benefits of SEO to your business in-depth

1. SEO Boosts Inbound Traffic:

If you are a business owner, your aim should not only be to reach out to your target audience but also do it cost-effectively. SEO is the best option when it comes to attracting quality inbound traffic, and inbound traffic tends to grow. In short, you attract qualified leads without being harsh to your wallet.

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Top 10 Digital Marketing Trends In 2020

As the advancement of technology is increasing day by day, creating a consistent presence in the sector of digital marketing has become indispensable nowadays. And, the only way to do this is by getting aware of the most popular digital marketing trends which are in the highest demand in the present time of 2020. So, given below are the top 10 digital marketing trends, which will not only help you stay ahead of the curve but, at the same time will also allow you to create more relevant products and services according to your customers’ changing needs.

1. Stress More on Generation Z

Businesses are currently depending more and more on the tool of Generation Z. According to a recent survey report, it has been inferred that Generation Z will create at least 40% of customers for any business, whether small, medium, or large. Hopefully, this marketing trend will benefit the millennial generation like anything when it comes to joining a company, regardless of its size.

2. Opt For Vlogging

Most of the companies are depending more and on the concept of video blogging, in short vlogging. Vlogs provide you more personalized and to the point reviews from your customers. This marketing strategy is more prevalent in the current era of 2020 as compared to short-films and explainer videos.

3. Create Relevant Featured Snippets

Your business is entirely oriented to your customers, and you can’t afford to ignore that. Hence, try to post relevant featured snippets on the first page of your website to increase its number of clicks a lot more than before. Also, try to include systematic and informative content into it to get the best results.

4. Personalize Your Mode of Advertising

Just the way chatbots and AI-based technologies aid in leveraging more of customers for your company, but it should not always be the case. On the other end, other software programs like Smarty Ads and that of Abode Marketing Cloud can also help you to streamline your company’s services for your customers to a reasonable extent.

5. Optimize Social Media Channels

Apart from using advantageous software programs, it’s also essential to create an optimal presence on different types of social media platforms. Amongst the various Digital Marketing Services Melbourne, it’s best to opt for social media optimization. Platforms like Twitter and Facebook can be feasible options if you want to leverage more customers for your company.

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Top 12 Local SEO Tips For Your Local Businesses

Nowadays, every sector is enjoying the benefits of online marketing. To get the competitive upper hand your brand needs the power of SEO from a reputed agency like Livelong Digital. Both startups and SMEs can boost their SEO ranking to thrive in the online space.

So, given below are the top 12 tips, which will help you to enhance the SEO Perth ranking of your small scale business as well.

1. Create a Webpage for Every Product

When offering a large number of products or services, you must not try to entice your customers by putting them together on a single page. On the contrary, try to offer every product or service via a single page to enhance the SEO ranking of your local business.

2. Integrate First-Rate Backlinks

The SEO ranking of your small business also depends a lot on its backlinks or link signals, which you can integrate with your company’s website. So, try to incorporate high-quality backlinks for your local business to boost up its SEO ranking reasonably.

3. Avail Online Business Directories

Certain sites like MapQuest, Foursquare, and Yelp are considered as online business directories, which also help boost up the SEO ranking of your small scale business optimally. By registering your company’s name, contact number, and address, you can not only give more clarity to your customers but can also increase its SEO ranking to a reasonable extent.

4. Opt For Location Pages

If your local business has multiple locations, then, creating local pages for it can be considered as one of the most beneficial local SEO Services ever. Necessary testimonials, parking availability, name, address, and contact number of your company are some of the crucial aspects which have to be included in your location page. On the contrary, if your business has a single location, then creating an ‘About Us’ page, including comprehensive information of your company’s products and services can also be opted for.

5. Create Relevant Keywords

When running your local business, that too digitally, creating relevant keywords based on your targeted audience is of utmost importance. So, try to create compatible keywords according to the area of your customers rather than creating extraneous items.

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Why You Should Use Professional Seo Services For Your Website

The first 5 organic results in the SERPs account for 67.6% of all clicks. If you land in this coveted position on Google search engine rankings page (SERP) then you get a definite competitive edge over your rivals. This can be done by Search Engine Optimization or SEO. It uses white hat methods to boost the position of your company as high as possible in the search engine results with the usage of relevant keywords.

However, it's not everybody's cup of tea, and a professional SEO service can be needed at times. If you are also one of them, then choosing similar services like that of the top SEO Services in Brisbane must be your ultimate choice. Here are some of the reasons behind that can be considered below.

1. Increases Your Sales Margin via Social Media

Creating a prospective marketing campaign and displaying that on your company's website is a great way to increase the sales margin of your business, which only a professional SEO service can help you do that. Although it doesn't affect your SEO ranking directly, the account of your social marketing campaign can get displayed on Google, appearing as the search engine results for your customers. Besides, a competent SEO professional will try to make your marketing campaign as exciting and engaging as possible to leverage more traffic for your business.

2. It Saves Your Money

A professional SEO service can also aid in saving up to a reasonable amount of money for your business in the long run. It may be the fact that you will have to invest some money in professional SEO services, but this saves a lot of your business's money in return. You may wonder how, but the answer is quite simple. By availing professional services, you are liberating your employees from partaking in a wide range of SEO based activities. That, in return, reduces your in-house team's cost reasonably, thereby saving a lot of money for your business.

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How to Find Best SEO Services in your Area

SEO or search engine responsible is mostly responsible for your online presence, and it’s an essential part of digital marketing. If you want to have a robust online presence and want to appear on the top page of search engines, then you must have a sound SEO practice in place. If you’re outsourcing SEO services, then you must carefully choose a reputable company that provides SEO services and go with trustworthy names like Livelong Digital that have proven their mettle in this competitive landscape.

With so many companies claiming to be the best, it becomes challenging to choose the right SEO services provider. But relax, and read the guidelines as below. It will surely help you select a reliable company.

1. Check for Necessary SEO Tools

Successful SEO is an outcome of teamwork and the right skills. Thus, the agency you want to hire must have the perfect set of skills and workforce to accomplish the job. A reputable SEO company will not only specialize in SEO services, but it will also have content writers, website developers, graphic designers, and PR specialists, etc.

Before you sign the contract with an SEO service contract, please ensure that they have the necessary technical set up, the team of both content writers, and outreach specialists. The access to technical tools and the team of experts will enable a holistic approach towards marketing and more chances of success.

2. Know About the Company’s Performance in The Past

Performance is a vital factor to consider before hiring any company. Just as people look at your company to see if you can deliver the same way, you should look at the company providing Search Engine Optimization Melbourne. You can look at their performance in the past by referring to portfolio examples, industry awards, case studies, and client testimonials, etc.

In the age of the internet, it’s easy for companies to claim that they are the best. But a reputable company will have past and proven performance to show to their potential customers. They will have notable results, which are specific, authenticated and verifiable as well.

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12 Great Digital Marketing Ideas to Boost Your Traffic

Your website traffic is the primary determinant of your business growth. In simple words, website traffic refers to the number of people visiting your website. The higher that number is, the more people will get to know about your business. The website traffic helps you assess the efficiency of your marketing campaign, and ultimately help increase conversion rates.

There are various ways for you to boost your website traffic. Nonetheless, if you hire a competent expert such as Livelong Digital for holistic digital marketing services Brisbane, then the digital agency will utilize all those ways, as mentioned below, to increase traffic to your website.

1 Sign Up For a Google My Business Listing

A completed and updated GMB is bound to get you 7x more visits than an unattended GMB listing. If you include all the right information that customer is seeking, then it’s likely that Google will directly provide your contact details to the customer, even better than website visit.

2 Post Tempting Content

Content is king in digital marketing. If the content is attractive, then customers are likely to spend more time on your blog or website. It ultimately increases your conversion rate. So, please focus on posting alluring content on your site, tailored for your target audience.

3 Utilize Your Email List

Even if email marketing appears as a traditional method of marketing, it is still one of the most effective ways. And it provides an average return of a whopping $41 on spending only $1. You must also know that personalized emails have higher opening rates than generic emails.

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Top 10 Trends in Digital Marketing In 2020

More than half of the global population uses the internet; 4.13 billion people across the world have access to the internet. Not to mention, that number is increasing rapidly. So, if you want to market your products or services efficiently, then digital marketing is your best bet. The print advertising, radio, and TV commercials may not get you more market, but advertising your company on the internet will help you accomplish your objective.

The space of digital marketing comes up with new methods and trends with each passing year. By using such new trends for your campaign, you can reach out to your potential customers and clients. You can also hire the best SEO company Melbourne that will help you with your digital marketing goals. Livelong Digital can likely serve your purpose the best.

Below are the top 10 trends in digital marketing in 2020. 

1 Posts You Can Shop 

You don’t have to worry about ways to attract your social media followers to your company’s website because now you can posts pictures and content on social media where people can buy them directly. People don’t need to leave their social media sites or app while they buy your products or services, and that’s what makes social commerce more preferable.

2 Voice Search

The number of people who own smart devices like Amazon Echo or Google Home is increasing at a fast pace. The study says that 50% of all the voice searches in 2020 will be voice searches. The number shows how significant voice searches are, and you should indeed optimize your website for voice search. You can hire SEO services in Brisbane to accomplish the same.

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Get These Amazing Features For A Perfect SEO Optimised Homepage

In Melbourne, SEO impact has elevated with the increase in technology, almost every business has a website so that their users or customers can reach out to them easily. However, many businesses make the mistake of neglecting the usability of their website. This means that they do not pay attention to the functionality of the website or the user experience. For the success of any website, usability and seamless website browsing experience are very important. This can attract more and more customers which can thereby boost the sales and revenue of your website.

1. Mobile-friendly website

Due to the fact that a lot of people are using mobile phones to access the internet, it has become very necessary to create a website which responds efficiently on a mobile device as well.

If your website cannot be accessed on a mobile device or if the quality of the website gets degraded on mobile devices, it is best to create a mobile version of your website with the help of your website designer.

2.Using a meaningful and accurate title tag

The homepage of your website is the first thing that a user will come across. This is why it is very important for you to make sure that the home page has no errors. The title of your homepage gives you a character approximately 55 characters so you need to utilise it effectively to make sure that it serves as a compelling identity for your business.

3.Provide an accurate and compelling description

Along with the title tag, there should be a very accurate and interesting meta description. Here you will have more room, you will be able to describe your brand or services within 150-160 characters. You should be able to describe the services that you will offer to your customers. This is your chance to convince the user to click on your website and have a look at it.

4.Offer navigation to show off your internal pages

Google surely favours sites with clarity, and which have internal linking and navigation. This makes it very easy for the users to find out exactly what they are looking for. Mark it as a thumb rule, no page of your website should be more than three clicks away from another page. This means that your homepage must serve as a hub for the rest of the pages.

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Things About SEO That Entrepreneurs Need to Know

This blog is about just a few of the many things about SEO that Entrepreneurs have to know

Remember the time when many entrepreneurs weren’t too keen on creating a website for their business? Those days are long gone, as entrepreneurs are now fully aware of how much their business can benefit from setting up a presence online.

Of course, entrepreneurs need to know that it takes more than having a website to achieve their business goals. With billions of websites in the world, it’s going to take some work for people to notice the existence of your site, and much of that work is in the field of search engine optimisation or SEO.

You’re on the right track if you’re an entrepreneur taking in SEO tips and using them to help your business succeed. If you’re new to the optimisation game, here are some things about SEO that you need to know.

What is SEO all about?

Search engine optimisation is all about improving a website’s rank in search engine results pages (SERPs) using a wide variety of techniques.

A high ranking in the SERPs of Google and other search engines makes a website more visible to its users, which increases the likelihood that they will click on the link that leads to it. Being at the top of the SERPs also typically leads to increased organic traffic that will give a webmaster’s efforts to generate leads and conversions a boost.

On-page SEO

Creating meta-descriptions and meta tags, formatting headings, and publishing high-quality content are some of the techniques that fall under on-page SEO. All of these tactics are employed within your website to help your website achieve higher rankings.

Off-page SEO

If on-page SEO is all about the techniques you implement within your website to improve rankings, off-page SEO refers to the things you need to do outside of your site to make it rank higher and more visible in search engines. Off-page SEO techniques include guest blogging, social media posts, claiming or adding listings on business directories, and link building, where you get other websites to link back to your business website.

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How Real Estate Agents Can Take Advantage Of Digital Marketing To Get Clients

Thanks to digital technology, real estate agents can leverage the use of digital marketing methods to increase sales, build a bigger client base and improve business growth.

Research points to the strong growth of the Australian residential property market due to industry players initiating convenient digital marketing drives to attract real estate buyers.

According to a market survey conducted by global research giant, IBISWorld, the convenience of an online Australian property market has contributed to property price increases and an estimated five-year growth projected at$957.5 million. Here are 3 easy-to-implement digital marketing techniques available to reals estate agents:

Implement successful social media strategies

Real estate agents can use social media platforms to great effect in increasing their real estate business. In order to achieve this you have to implement success-building strategies like the following:

• Separating your business brand account from your personal one when using the same platform.

• Handle all communication and interaction on social media with the same level of professionalism you would give to a face-to-face situation.

• Make use of automation software available to manage social media accounts.

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